Jim Cramer: PepsiCo Crushed Analysts' Not-So-Great Expectations

It's all about expectations. If you want a stock to go higher, you beat analysts' expectations. And if you want a stock to soar, you crush those expectations.

With earnings season kicking off Tuesday (a day that the market was mixed), it's time for a primer on how this all works to drive value creation -- value creation that I want you to cash in on. To make it digestible and understandable (if not plain old delectable), we're going to use the stock of PepsiCo (PEP) , because everyone knows it and because it was Tuesday's biggest winner in the S&P 500....1316 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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