Jim Cramer: Two Companies Show That Ignoring the Pain Just Makes Things Worse

We are not asking that management flag weakening gross margins or higher promotional costs or brutal competition that is causing them to lose share and miss numbers.

But I think it is perfectly reasonable for a company's management to acknowledge and, indeed, shine a light on what went wrong or is going wrong when management knows that something's not up to snuff. That's right, I am not demanding a qualitative mea culpa and a begging for mercy. However, I do think that a simple acknowledgement in the text of the release and the conference call that something's wrong, and it can't be ignored, is not too much to ask....823 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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