The Retail Buzzword of the Year
Omnichannel has to be the retail buzzword of 2012. Funny, for as often as retailers refer to the word, not many outside the industry seem to know what it means. If you Google it, you'll find Wikipedia explains omnichannel as a "seamless approach to the consumer experience through all available shopping channels, i.e., mobile internet devices, computers, bricks-and-mortar, television, catalog, and so on."
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