The Retail Buzzword of the Year
Omnichannel has to be the retail buzzword of 2012. Funny, for as often as retailers refer to the word, not many outside the industry seem to know what it means. If you Google it, you'll find Wikipedia explains omnichannel as a "seamless approach to the consumer experience through all available shopping channels, i.e., mobile internet devices, computers, bricks-and-mortar, television, catalog, and so on."
Sounds simple, right? Quite the opposite....380 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
There’s no substitute for a trading floor to get great ideas, so Jim Cramer created a better one at Real Money and blogs there exclusively. We then added legendary hedge fund manager, Doug Kass, with his exclusive Daily Diary and best investing ideas. Staffed with more than 4 dozen investing pros, money managers, journalists and analysts, Real Money Pro gives you a flood of opinions, analysis and actionable trading advice found nowhere else, and allows you to interact directly with each expert.
Already a Subscriber? Please login.