My Take on the Obsessive Stocks

Are we too obsessed about certain stocks? Are there some stocks, stocks like Apple (AAPL) or Google (GOOG), that strike our fancy, that captivate us and are so important, psychologically to the stock market that they blind us to all others, including far less risky opportunities that should be the focus?

I think a lot about this because I spend a huge amount of time researching companies that don't tug at our heart strings and aren't household names, stocks like Eaton (ETN), PPG (PPG) or Briggs & Stratton (BGG) or Honeywell (HON) because I think they represent good value at a reasonable price. These are not sexy stocks. They aren't consumer plays, although you might at some point in your daily travels see a Cutler Hammer fuse box or a Honeywell thermostat or a Briggs & Stratton engine of some sort, a lawn mower, a portable generator or maybe a snow thrower. PPG just spent a billion to buy Akzo's household paints unit today and like so many moves that CEO Chuck Bunch makes, you caught a quick 5 points on top of an already-amazing market run. ...1050 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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