Rumors Swirl Around Microsoft's Ad Business
All Things D is reporting that Facebook (FB) is interested in buying Microsoft's (MSFT) Atlas ad platform. Sources say Facebook is looking to launch its own version of Google's (GOOG) DoubleClick as a third-party ad network.
Atlas came to Microsoft through the 2007 aQuantive purchase. It would require a lot of work to get it up to the standard Facebook wants but, according to the story's sources, it would be easier for Facebook than starting from nothing and trying to build one itself....249 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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