Don't Let Yum! Turn You Into a Chicken
Did they turn on the Colonel in China? The shocking news of a decline in KFC sales in the People's Republic sent shockwaves through parent Yum! Brands (YUM), as well as the usual suspects that have great Chinese franchises, including Coach (COH), Starbucks (SBUX) and Nike (NKE).
The comparisons that Yum! was going against were staggeringly fabulous, virtually unbeatable, a 21% comp store rate, but that doesn't mean we can excuse a minus 4% number. Remember, as much as Yum! is based in the U.S. and has iconic names such as Pizza Hut and Taco Bell under its roof as well as KFC, China accounts for 44% of its sales, and we think of Yum! as a Chinese dog with an American tail....433 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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