J.C. Penney's Blip
How important is IZOD to J.C. Penney (JCP)? From the looks of today's action -- when I simply reiterated this morning what PVH (PVH) CEO Manny Chirico said last night, that its IZOD brand is selling well at J.C. Penney -- it seems very important.
But as is often the case, the way to play IZOD is with PVH. IZOD is one of the legacy brands that have gone from being a negative when it comes to growth -- not cash flow, as it is always bountiful-- to being a positive. You have 7% growth in legacy now versus losses, and some of that is because of the push by J.C. Penney to feature IZOD as one of its key brands....187 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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