Another Social-Media IPO Marches Past

Zulily (ZU) is flying out of the gate Friday. Shares were indicated to price in the $18-to-$20 range, but priced at $22 for the initial public offering. The stock then skyrocketed some 68% in early action. Does that sound familiar? Zulily followed a very similar path to that of Twitter (TWTR) -- in fact, performance was almost exactly the same out of the gate. Pile on the rejected $3 billion offer for Snapchat, a company with no revenue, and you can expect the rush -- nay, the onslaught -- of social-media and technology IPOs to continue post-haste. At least Zulily has turned a profit.

But I still wouldn't call this a bubble. Otherwise, even Chegg (CHGG) would have done well on the first day. Nonetheless, at the rate we're currently going, it will only be a matter of time before we see go the IPO route. Maybe that would fix two problems at once -- there would be money to get the darn site working properly, and funds raised from the IPO could be used to help lower premiums. Profit? Who cares? I love this concept. There would be no shortage of underwriters. "Uh, hey, remember when we bailed out your firm? Well, it's time to pay the piper and get our shares sold!" I'm sure the brainstorming for ticker symbols could be fun....238 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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