Facebook Doesn't Own You

The general public, and probably investors as well, fundamentally misunderstand the value of the "social network" that Facebook (FB) has built, and how it ultimately will best monetize it. Investors are fixated on the "audience" and how Facebook will serve ads to its users.

Facebook has room to be creative in the format, obviously, with sponsored posts and the like, and it can offer a greater ability to target, given the knowledge it has of its users. The company will eventually use that targeting capability to command higher CPMs than similar advertising platforms such as Google (GOOG), which have some knowledge of immediate activity but less depth in the persistent characteristics of the viewer....308 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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