Whole Foods Beginning to Spoil
Famed money manager Peter Lynch was a big advocate of investing in what you know -- simple advice that has produced many winners over the years within my own investment portfolio. I've scored some pretty impressive gains by investing in companies whose products I consistently use. One of these has been Starbucks (SBUX) -- I hate to admit it, but I am a complete addict, even though the coffee is average. Another was Williams-Sonoma (WSM), whose offerings are overpriced, but which has some great stuff if you are a foodie. Finally, there was PF Changs (PFCB), which I bought before its buyout. The restaurant's orange peel chicken is still amazing.
I also believe this philosophy can also work on the short side. For example, I used to go to Best Buy (BBY) once a month, but now I shop online at Amazon (AMZN) and have not set foot in a Best Buy store this year. Unfortunately, I missed that opportunity....391 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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