Anything but Tasty

The triumph of hope over experience in the stock market never ceases to amaze me. Wendy's (WEN) has long been only a secondary player in a space dominated by McDonald's (MCD), Yum! Brands (YUM) and Burger King (BKW). Yet people like the food, and they want to think the shares will do well simply due to product loyalty, even though this goes counter to all real-world, historical stock-price performance.

In October 2008, Wendy's merged with Arby's, another marginal player, with the idea that combining two bad businesses might produce one good one. This idea was abandoned in July of 2011, when the company gave up and sold Arby's....291 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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