When Great Isn't Good Enough

Anything that was priced even remotely to perfection simply couldn't deliver IF it decided to rein in the analysts' expectations even a tad.

Let me demonstrate by using the curious case of Tractor Supply (TSCO), the retailer that caters to farmers and gardeners with lower-priced, high-quality targeted product, something that only mom-and-pop feed-and-grain currently offer. TSCO takes it to them because it can buy the goods cheaper than they can -- it has critical mass -- and sell them well underneath the mom-and-pop feed-and-grain outfits can offer. Consider TSCO as a Home Depot (HD) against those local merchants that have dominated hardware sales....405 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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