What to do When London's Calling

With more retail business migrating online, even the post-2008 wave of store disappearing acts were not enough to balance the supply/demand equation in the U.S. As a result, it hardly comes as a surprise that an increasing number of retailers are looking across the pond in search of growth.

One of the recent "how not to conquer Europe stories" is Abercrombie & Fitch (ANF). With a shrinking store base in the U.S., ANF went in search of growth across the pond in 2008. It seemed to make sense at the time. After all, the EU alone consists of 27 countries and plenty of capacity to unload some excess hoodies. ...503 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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