Considering Priceline's Short Side

I have started looking at Priceline (PCLN) on the short side with options. I typically look at vertical spreads, so the risk is not outrageous. If you look at the daily chart, I can make a case for the sell side in this stock, now that the 60-minute chart has started to show reversal indications in the last couple of weeks. Let's start by looking at the daily chart and consider the reasoning.

You can see that I have labeled one prior rally swing which lasted $94.31 and the most recent one which lasted $95.88, which is very similar in price. This similarity in swings is within the context of a larger downtrend since the April 30 high was made. Initially, there were not any strong reversal indications that suggested we look at the short side, but now there are. Let's look at the 60-minute chart of this stock and I'll explain what I saw....446 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

Read the full story and get access to the Real Money Pro trading floor.

There’s no substitute for a trading floor to get great ideas, so Jim Cramer created a better one at Real Money and blogs there exclusively. We then added legendary hedge fund manager, Doug Kass, with his exclusive Daily Diary and best investing ideas. Staffed with more than 4 dozen investing pros, money managers, journalists and analysts, Real Money Pro gives you a flood of opinions, analysis and actionable trading advice found nowhere else, and allows you to interact directly with each expert.

Already a Subscriber? Please login.

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data provided by Interactive Data. Company fundamental data provided by Morningstar. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by Interactive Data Managed Solutions.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

IDC calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.