Tobacco Going Up in Smoke

Socially conscious investing was a minor investment fad in the last decade. We saw it both at the institutional level, with some of the biggest state pension funds, and at the retail level, as well. As an ETF trader, I clearly remember iShares launching their own socially responsible ETF, iShares MSCI USA ESG Select ETF (KLD) several years ago. While socially conscious investing has always had laudable goals, I have always found it difficult to reconcile those goals with another goal that is also kind of important: making money.

I did some research on the historical performance of socially conscious funds as an asset class, and the results aren't exactly clear. These funds have outperformed or underperformed depending on what time horizon you've picked -- but I think it's fair to say that, as an asset class, they've been competitive with the broad market....545 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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