The Skinny on Weight Watchers

It's much easier to evaluate a company and its stock when it offers a product or service that is highly regarded by consumers and you can see a continued demand for that product. That's what originally excited Warren Buffett about Gillette and Coca-Cola (KO) many years ago.

The company I'm looking at today is one that most everyone is familiar with -- a strong testament to its brand power and successful execution over many years. That company is Weight Watchers International (WTW). It's anything but a fad -- being in business since 1961 suggests as much. But the stock has fallen recently from about $80 a share to $50; as a result, the company is one of the better bargains in the market today. It's moved up on my watch list, and I'm going to share my basic bullish case for the stock....518 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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