Apple Loses the Playbook

The first rule of growth stock investing: under-promise and over-deliver. It's what all good managers of tremendous growth stocks know to do. They rein in expectations and they tamp them down. They play UPOD -- under-promise and over-deliver -- and it is what you need to do to have your growth stock trade at a higher price.

Tim Cook, the CEO of Apple (AAPL), apparently has never heard of UPOD. Apple's dreary presentation yesterday, where we got more colors and more security but no pizazz and no smart pricing to challenge the colossus of handsets, Samsung, is the quintessential opposite of UPOD. It's almost as if Cook never went to growth-management investing school or disdains it and thinks he is above it. He acts as if it doesn't matter what he promises or delivers. What matters is that Apple is great, so shut up and love it, and if you disagree with us, hit the road, as three different analysts from three major firms did today when they downgraded the stock from Buy to Hold....1113 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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