Time to Bail When a Company Jumps the Shark

Earlier this week I dished on McDonald's (MCD) move to offer in-bone chicken wings this September-November. As I pointed out, there will be ripple effects, but at least the decision to offer the wings fits within McDonald's core competency and strategy. There are times when companies announce certain things that veer away from those two and rarely does it work out well.

Two examples quickly jump to mind -- Coca-Cola (KO) dumping its company building formula in favor of New Coke. It wasn't that long until Coke Classic was hitting the shelves. Another faux pas was the decision to split Netflix (NFLX) into two companies -- one for DVD-by-mail and the other, dubbed Qwikster, for the streaming business. Less than a month later, Qwikster was dead even before it arrived....371 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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