Drilling Under Common Sense

When something in the stock market seems like common sense to me, it makes me worry. I will tend to think: "Wow, this outcome is too easy to call. Why haven't others sniffed this surefire way to make money out, too?" After researching companies, industries, and the markets, I have learned this much: Should anything look to be a cakewalk, that's reason enough to head back to the drawing board.

However, I will say that the outlook for retail brokerages, such as Schwab (SCHW) and E-Trade (ETFC), are not that enticing. Common sense that is hitting me in the face includes:...275 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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