A Supplemental Strategy
On Thursday, nutritional and weight-loss supplement maker ViSalus filed with the SEC for an initial public offering. The move makes a lot of sense: It's currently part of Blythe (BTH), a company in the less-than-exciting industry of candle making. Blythe also markets home décor and home fragrance products, as well as the Sterno brand of tabletop food-heating gear. But spinning off a supplement maker seems like a smart move at a time when more Americans are fitness conscious and turning to the supplement industry.
ViSalus, which uses a multilevel marketing type of sales structure, is hoping to raise $175 million in its public offering. The company has not released details about pricing or the size of the offer. Blythe will remain a majority owner -- perhaps a clue about the eventual float size. This way of unlocking value immediately resonated with me when I saw the IPO announcement. Set loose a stock in a growth sector, rather than trapping it with candles, Sterno products and home knickknacks....329 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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