A Supplemental Strategy

On Thursday, nutritional and weight-loss supplement maker ViSalus filed with the SEC for an initial public offering. The move makes a lot of sense: It's currently part of Blythe (BTH), a company in the less-than-exciting industry of candle making. Blythe also markets home décor and home fragrance products, as well as the Sterno brand of tabletop food-heating gear. But spinning off a supplement maker seems like a smart move at a time when more Americans are fitness conscious and turning to the supplement industry.

ViSalus, which uses a multilevel marketing type of sales structure, is hoping to raise $175 million in its public offering. The company has not released details about pricing or the size of the offer. Blythe will remain a majority owner -- perhaps a clue about the eventual float size. This way of unlocking value immediately resonated with me when I saw the IPO announcement. Set loose a stock in a growth sector, rather than trapping it with candles, Sterno products and home knickknacks....329 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

Read the full story and get access to the Real Money Pro trading floor.

There’s no substitute for a trading floor to get great ideas, so Jim Cramer created a better one at Real Money and blogs there exclusively. We then added legendary hedge fund manager, Doug Kass, with his exclusive Daily Diary and best investing ideas. Staffed with more than 4 dozen investing pros, money managers, journalists and analysts, Real Money Pro gives you a flood of opinions, analysis and actionable trading advice found nowhere else, and allows you to interact directly with each expert.

Already a Subscriber? Please login.

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data provided by Interactive Data. Company fundamental data provided by Morningstar. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by Interactive Data Managed Solutions.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

IDC calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.