Knowing When to 'Just Say No'

There are thousands of stocks to choose from when you're allocating your very finite reserve of investment dollars. You may, for example, enjoy taking a flyer with a small bet on an NFL game -- but you probably shouldn't be putting serious money at risk in unpredictable stocks.

Equity-research firms such as Value Line, Morningstar and Standard & Poor's cover almost all stocks that are widely held. They do this even for companies for which they have no true idea about what to expect. Subscribers own them, so these analysts take their best guesses and publish their opinions....252 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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