Is e.l.f. Beauty More Attractive Yet?

We talked about e.l.f. Beauty (ELF) on Real Money about two months ago, and we gave upside and downside parameters: "It will take a rally above $29 to get me excited about the long side and a close below $24 will keep me on the defensive." With hindsight, we can see that ELF has not been able to rally above $29, and today it broke below $24.

I don't know if ELF will close today below $24, but the trend for this stock is still bearish. We still don't have much price history to work with, but let's review what we have and play strategist about what might come next....154 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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