A View From the Mall

Now that the lackluster July employment report is behind us, we are firmly into August, and to some, that means summer vacations and a temporarily slower pace of life. To others, however, it means that pre-season fall sports are getting under way -- football, lacrosse, field hockey and so on -- and many parents and students have kicked off back-to-school spending. 

How big is back-to-school spending? According to the National Retail Federation's 2012 Back-to-School spending survey conducted by BIGinsight, the average person with children in grades K-12 will spend $688.62 on children. In total, that spending, according to the NRF, adds up to $30.3 billion. Factor in college, and combined K-12 and college spending is forecasted to reach nearly $84 billion this year. At that pace, back-to-school spending is the second-biggest consumer spending event for retailers behind the winter holidays....386 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

Read the full story and get access to the Real Money Pro trading floor.

There’s no substitute for a trading floor to get great ideas, so Jim Cramer created a better one at Real Money and blogs there exclusively. We then added legendary hedge fund manager, Doug Kass, with his exclusive Daily Diary and best investing ideas. Staffed with more than 4 dozen investing pros, money managers, journalists and analysts, Real Money Pro gives you a flood of opinions, analysis and actionable trading advice found nowhere else, and allows you to interact directly with each expert.

Already a Subscriber? Please login.

Except as otherwise indicated, quotes are delayed. Quotes delayed at least 20 minutes for all exchanges. Market Data provided by Interactive Data. Company fundamental data provided by Morningstar. Earnings and ratings provided by Zacks. Mutual fund data provided by Valueline. ETF data provided by Lipper. Powered and implemented by Interactive Data Managed Solutions.

TheStreet Ratings updates stock ratings daily. However, if no rating change occurs, the data on this page does not update. The data does update after 90 days if no rating change occurs within that time period.

IDC calculates the Market Cap for the basic symbol to include common shares only. Year-to-date mutual fund returns are calculated on a monthly basis by Value Line and posted mid-month.