Coca-Cola's Story Falls Flat

Nope, not buying it. Not buying it at all. I am talking about the comments explaining the disappointing quarter that Coca-Cola (KO) announced today, including, "Our second-quarter volume results came in below our expectations, reflecting an ongoing challenging global macroeconomic environment and unusually poor weather conditions in the quarter."

Challenging global macro conditions? What? Huh? Does it suddenly cost as much to buy a can of Coke as it does a car? A dishwasher? Sure, Coca-Cola is a global company, and we know there's turmoil in the emerging markets where Coke is sold. But in China, for example, the domestic economy has been fairly strong, strong enough to buy a record number of BMW's. I am not hearing a lot of complaints from other consumer companies about Chinese sales. Far from it....456 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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