To Get a Foothold in Digital
Big companies have a big problem with their branding these days. They want it to look the same across all their marketing efforts, but at the same time take advantage of the nuances of each venue. The hardest of all is online advertising and social media, as tastes and technology metamorphose faster than organizations can create campaigns.
That's where a new brand of digital marketing companies come in, obtaining a foothold in a world formerly dominated by Madison Avenue as they help marketing giants like Kellogg (K)and McDonald's (MCD) find the same groove online as they do on television and in print. It's Mad Men in a world of Facebook (FB), Twitter, and whatever comes barreling down the road next....619 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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