The Bold and the Beautiful

Juan Ponce de León was famous for searching for the fountain of youth, but today millions of folks are searching for their own fountain. Whether youth is found via surgery, mineral hot springs, vitamins or cosmetics, we live in a culture that prizes youth, or at least a youthful appearance. One major purveyor of products for those who want to look better, younger or more desirable is Estée Lauder Cos. (EL), maker and marketer of such skin care, fragrance and hair care products as Clinique, Aramis, Aveda, La Mer and, of course, the eponymous Estée Lauder brand.

Since Fabrizio Freda came on as CEO four years ago, the company has undergone its own youthful rejuvenation. At the time, the market was just starting to climb out of its nadir. Estée Lauder's stock was down to about $11 and was in the upper teens when Freda took over. But if we go back to 2006 and 2007, when the market was still strong, the stock was resting in the low to mid $20s. The market has, of course, recovered from the Great Meltdown, but Estée Lauder is galloping along like a thoroughbred young enough to be just finding its racing legs. Today's Estée Lauder is trading in the upper $60s....362 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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