As Amazon's Retail Ambitions Swell, Its Apparel Strategy Remains Pretty Simple

For the time being, Amazon.com Inc.  (AMZN) isn't doing anything too dramatic to add to its share gains in a giant U.S. apparel market. It's just tweaking a successful online retail strategy by adding a service that the company is uniquely positioned to deliver, and forging the kind of direct relationships with major apparel brands that only larger retailers can establish.

Now that Amazon is on its way to running a major grocery chain--and likely using the chain's assets to advance a number of online and offline retail initiatives--there's understandably a lot of speculation about what other types of bricks-and-mortar businesses Amazon the company wade into. Discount retail, furniture, pharmacies and convenience stores are among the possibilities that have been thrown around....716 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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