Tap Into SodaStream

When I was a child, I used to think it would be really cool to have my own personal soda maker in my house. Not the plastic "shake-a-bottle" makers that we see from SodaStream (SODA), but something along the lines of what we see at McDonald's (MCD). Now, we might be one step closer to seeing such a product with SodaStream's new partnership with Whirlpool (WHR). With that said, product innovation might not be where the real upside lies in this deal.

Whirlpool is not exactly what SodaStream investors had in mind. Investors had been hoping and anticipating a buyout from competitors PepsiCo (PEP) or Coca-Cola (KO). In fact, I am not certain that anyone expected a partnership with a home-appliances company; however, it makes sense....419 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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