What's In a Name?
"With a name like Smucker's, it has to be good."
J.M. Smucker (SJM) has used that slogan since the 1950s. Hey, I've managed to carve out a career in finance despite my own interesting surname, so I can relate. If an unusual name causes customers to perform an extra round of due diligence, that's ok. ...395 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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