Snap's Earnings Report Shows That User Growth Is Far From Its Only Problem

Given Facebook's (FB)  all-out push to bake Snapchat Stories clones and other Snapchat features into its four biggest apps, it makes sense that many eyes were on Snap Inc's (SNAP) daily active user (DAU) count going into its first earnings report as a public company. It was especially of interest because Facebook had already disclosed that two of its Stories clones already had more DAUs than Snapchat claimed as of the end of 2016.

But while Snap's first-quarter DAU count disappointed a little, it's by no means the only reason for the ephemeral messaging and communications app's post-earnings bludgeoning. There also is the company's disappointing top-line performance, and the way that it heightens existing fears about how well it can monetize its user base in a very competitive online ad landscape....983 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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