IMAX: A Giant-Screen Opportunity

Last weekend, Iron Man 3 had a gigantic opening. According to reports, the movie scored $175.3 million in its first three days in North America, the second-best opening weekend ever. Last year's Avengers reported the best opening weekend of all time, at $207.4 million. After just 12 days of release, Iron Man's total stands at an estimated $680.1 million. The movie seems to be on track to gross north of $1.5 billion worldwide. Part of that success is due to IMAX (IMAX).

On Monday after the close, IMAX reported that Iron Man 3 grossed an estimated $28.6 million for the weekend in 592 IMAX theaters worldwide, setting an all-time record for the company. Iron Man 3 has now grossed $39.3 million overseas at IMAX theaters. Driven by big summertime blockbusters, IMAX is becoming a global powerhouse....414 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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