Facebook's Augmented Reality Strategy Finally Goes Beyond Copying Snap

With all of the moves that Facebook (FB) has made over the past several months to add content-editing and sharing features to its apps that strongly resemble ones supported by a certain newly-public rival, one can't fault the tech press for assuming that its F8 developer's conference would feature more of the same. Especially since that rival unveiled a new feature on Tuesday morning -- the ability to add 3D "lenses" to photos and videos taken with a phone's rear camera, rather than just selfies -- that seemed like just the kind of thing Mark Zuckerberg's company would show off at F8.

Facebook did indeed reveal similar tools. But it also went far beyond that, leveraging two of its strengths -- the company's large developer ecosystem and its engineering prowess -- to back up Zuckerberg's claim that Facebook is on its way toward building "the first mainstream augmented-reality platform." And it's doing so at a time when growing consumer interest in AR and the capabilities of newer smartphones could make a leadership position in this field quite valuable....1155 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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