Add Some Color to Your Portfolio

After a winter of blah colored neutral clothing, the color explosion throughout the mall and online is catching the attention of consumers by surprise (which is good news for the stores, as it sparks impulse buys). More importantly, from an investment standpoint, consumers are voting for color by opening their wallets and paying full price, which is music to the ears of retailers. The key to making money off this spring's color mania is to know what to be looking for and who is doing the best job.

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