Harnessing the Power of Magnetic Brands

On Thursday I discussed the value of investors knowing their limitations, and most important, why avoiding losses is more important than capturing gains. Since this is Master's week, I used a simple golf analogy: Players who avoid bogeys and double bogeys stands a good chance of finding themselves on the leaderboard.

Now let's talk a bit about branding. I was at Augusta National yesterday and, like seemingly everyone else, I picked up a golf shirt, a hat and a mug from the merchandise shop. While there was nothing special about these items, they all did come embroidered with that instantly recognizable logo: the shape of the U.S. in yellow with a red flag sticking out from Augusta, Ga. The Masters tournament is only place you can buy official Master's merchandise, so patrons tend to buy like crazy, and all so people can own items with that little yellow logo. Thanks to that logo, Augusta generates millions of dollars in merchandise revenue, ticket sales and sponsorship associations....244 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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