Beverage Makers Fight for Smaller Rewards

According to several pieces of data that were released this week, U.S. consumers are being far more choosy about beverages. According to Beverage Digest, soda sales have been on the wane since 2005, and last year was no exception. Total sales by volume of carbonated soft drinks fell 3% in 2013 to 8.9 billion cases, the lowest since 1995.

What's been taking the fizz out of the beverage industry? Concerns about obesity and about the healthfulness of artificial sweeteners have hit diet soda volumes. But soda sales aren't all that is slowing at soda companies such as Coca-Cola (KO), PepsiCo (PEP), Dr Pepper Snapple (DPS), National Beverage (FIZZ) and Jones Soda (JSDA). Sales growth in bottled water has also slowed. In fact, the only category to post growth was the energy-drink group, which includes Red Bull and Monster Beverage (MNST)....276 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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