Rubicon Brimming With Potential

Yesterday we witnessed the initial public offering of the Rubicon Projects (RUBI), a technology company that focuses on automating the buying and selling of advertising. Unlike the recent King Digital (KING) IPO, which lost 16% of its $22.50 IPO price before closing on its initial day of trading, Rubicon shares popped almost 24% in the first day of trading.

Rubicon is looking to capitalize on the advertising industry's ongoing shift from print and analog to digital and multi-channel marketing. This is similar to retail's shift from brick-and-mortar stores to websites such as Amazon (AMZN), eBay (EBAY) and others, and Rubicon is looking to capitalize on where consumers are spending more and more time....415 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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