A High-Wire Act No Longer

Market purists, you will hate this piece. So skip it. But Salesforce.com (CRM) CEO Marc Benioff's decision to issue a 4-for-1 stock split, announced Thursday night, is an inspired and correct decision -- one that I believe will immeasurably help this $172 stock. That's right: I think it will matter, and maybe much more than most realize.

You might now say, "Come on, Cramer, you know that a stock split is a totally cosmetic gesture, and an empty one at that. It means nothing, creates no value and doesn't matter." But before you do, I want to say I know all of that. I have proselytized exactly that for years. How many times have I handled questions from readers and viewers about the value of stock splits simply by splitting a pencil in half, showing that this doesn't create any value at all? It's chimerical....580 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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