Adobe's Earnings Say a Lot About How Cloud Subscriptions Are Growing Its Available Market

Plenty of software companies have been successful at changing their business model from one in which they typically sell licenses for packaged software on an up-front basis, with perhaps some maintenance and support revenue obtained afterwards, to one in which they sell subscriptions for apps and cloud services available on multiple devices. Microsoft (MSFT) , which has used its Office 365 suite to return its Office franchise to moderate growth, is a notable example. So are, to some degree, Autodesk (ADSK) and Oracle (ORCL) .

But as its latest earnings report shows, Adobe Systems (ADBE) takes the cake in terms of how much its business model shift isn't merely replacing one type of revenue source with another, but growing the company's addressable market....877 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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