Playing Aesop with IPOs

Slow and steady will win the aftermarket race. I am talking about two deals that came today, two very different IPOs. One mad you a lot of money if you got in and one that could make you a lot of money if you didn't

This morning Demandware (DWRE), cloud play on Internet commerce, and Allison Transmission Holding (ALSN) came public. I had told you to do your best to get into Demandware because the space is hot and this could be the next Salesforce.com (CRM) of Internet commerce. The price talk was $12 to $14 and I said that it seemed reasonable, even though it is losing money, to pay up to $16 because then it would be at 5x to 7x sales, which is as the high end of the range of similar IPOs in the space....371 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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