Snap's Opening Sprint May Soon Collapse

I think Snap Inc. (SNAP) is going to go up for the next few months. It might potentially make a run at a valuation near $50 billion when all is said and done. Why? Not because I believe in the company, but because I believe in a short squeeze. Snapchat is a mess of a company and has a serious problem: Advertisers have no idea how to use it, and do not seem to be interested in using it. I'll give you two examples:

Recently, McDonald's (MCD) did a special online event, giving away bottles of special sauce. The event was done using "live" features on Facebook, Instagram and Twitter. While SNAP doesn't have a live feature, almost no if any attempt to engage with Snapchat's audience was made. This was a big social campaign McDonald's was trying to execute, the type that should be perfect for SNAP... and it didn't even bother to try to engage with the millennials who use Snapchat. I think it's because the app is either too confusing or, more likely, too hard for an advertiser to effectively use....318 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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