Domino's Looks a Bit Rich

Domino's (DPZ) delivered yesterday, after it released its fourth-quarter and full-year earnings. The stock ended the day up nearly 16% on eight times normal volume, closing at an all-time high. This is the culmination of an incredible comeback. In November of 2008, this was a $3 stock. Granted, many names were unjustly punished during that tumultuous period, but that should not take away from Domino's 13-bag run in the ensuing three-plus years.

The real story here is that the company got serious in late 2009 and early 2010 and publicly admitted that its pizza was no longer up to snuff. This was done via an extremely effective advertising campaign that should rank among the best ever for a restaurant chain. The recipe change that resulted was real. I wasn't alone in wanting to test the new and improved product for myself. Jim Cramer did an on-air taste test later that same month on "Mad Money."...284 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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