Rules of the Game: Use Discretion in Consumer Discretionary

A few years ago, I was having a conversation with the editor at a different financial website, and she asked what I considered a stupendously ridiculous question: "What is your favorite stock?"

I was momentarily shocked by the question, but when I regained my composure, I realized that this is exactly the way many long-term investors have been conditioned to think about their holdings. Exxon Mobil (XOM) gets treated like a family heirloom rather than a vehicle for investing against future liabilities. Apple (AAPL) -- until recently, anyway -- was treated as a magical treasure, something pre-destined to only go up, up, up....518 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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