Speculative Long Play in Millennial Media
The growth prospects for mobile advertising seem boundless considering the amount of time people spend on their smartphones and the range of personal information that can be captured from their activity online. Applications can monitor special interests, spending patterns and location -- and tailor advertising to the individual.
The challenge for the industry is monetizing the information gathered from the mobile experience, because traditional Web models do not translate to a smaller screen. Device manufacturers have compensated by increasing the size and definition of smartphone and mini-tablet screens, but diverting eyeballs on a smaller screen is more difficult than on a traditional monitor....325 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.
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