Video-game stocks are notoriously tough to play. Back in the 1990s, when you were able to talk to store associates in order to find out what consumers were buying, and could actually lay your eyes on inventories after the chat, it was much easier to get a grasp on the top- and bottom-line potential of the publishers. Nowadays, I wouldn't exactly call investing in a game-publisher a dart throw, but it has to be darn close to it, given the rapid evolution of the industry's business model.
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