Scoring Another Plus

With the filing of the company's S-1 in the last 24 hours, one cannot help but hear or read something about Facebook today. No doubt, the metrics in the filing are impressive in terms of users, their stickiness, revenues, profits and more. Many talking heads are wondering whether or not individual investors, some of whom may be clamoring for Facebook shares, will be able to get in on the offering or if they will be restricted to the aftermarket. Others are debating the merits of which exchange the shares will trade on -- Will it be the New York Stock Exchange or the Nasdaq? -- and the company's ability to grow and substantiate the expected valuation range. 

Rather than just adding to the cacophony surrounding the IPO, I offer two alternatives to consider. The first is to realize what companies are potentially vulnerable to the Facebook juggernaut. Candidates that first come to mind are Google (GOOG), Yahoo! (YHOO), and AOL (AOL), and more exist. The second alternative is to ferret out those companies that are poised to benefit through either Facebook directly or through the offering process. One candidate is Zynga (ZNGA), which accounted for roughly 12% of Facebook's revenue in 2011....345 more words left in this article. To read them, just click below and try Real Money FREE for 14 days.

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